Orange Moves From Music to Mobile Multimedia With Sony Ericsson

Paris (ots/PRNewswire) -

- International Music Partnership Expands to Include Imaging and
Gaming

Orange today announces it is extending its strategic partnership
with Sony Ericsson, opening the door to more fun and easy mobile
multimedia services. Coinciding with the launch of Sony Ericsson's
consumer proposition Entertainment Unlimited, Orange is adding a new
range of entertainment phones to the partnership, bringing
high-quality Cyber-shotTM imaging and Java gaming experiences to
customers in addition to music. The extended two year agreement
builds upon a hugely successful partnership which integrates Orange's
music service in a range of Walkman devices. Since 2006, Orange has
sold over 6.3 million, making it the biggest provider of Walkman
phones in Europe.

The new range will be part of Orange's successful Signature
Series, which takes the best phones and makes them better by giving
customers a simple and relevant multimedia experience. Combining the
Walkman handsets with Orange Music Store, a full-track music download
service that gives one click access to over one million tracks, has
seen Orange users of Sony Ericsson Walkman(R) phones consume 50% more
music than average music phone customers. As well as music, the
extended agreement will fully integrate innovative mobile services
from Orange into a new range of Sony Ericsson phones, including
Orange Photo, Orange Games and Orange Downloads.

"This is a natural evolution for Orange and Sony Ericsson and a
great example of how a fully integrated partnership can deliver both
value to our business and a fantastic customer experience," says Yves
Maitre, Senior VP Devices, Orange. "This successful partnership has
already brought music to the ears of millions of Orange customers. We
are now strengthening this leadership in music services and joint
marketing campaigns by combining our own mobile innovations with the
best handsets to fulfil our vision, bringing mobile multimedia to
everyone."

Yves continues, "Our clear ambition is to increase usage by
delivering simple and relevant content, whilst helping customers
discover new ways to use their phone. As consumption of music via the
phone has grown, our customers have also shown an insatiable appetite
for entertainment services beyond downloading and listening to the
latest tracks. As well as music, we've also seen a sharp increase in
games downloads[1] and people sharing photos, so the time is right to
seize this opportunity."

Pieter Pierle, Head of Global Customer Unit Orange at Sony
Ericsson says, "We have always enjoyed a very successful music
partnership with Orange, we know that two of the top three music
handsets from Orange are from our own range. With a shared passion to
bring mobile entertainment and content to everyone, Orange and Sony
Ericsson are building upon a great partnership to ensure further
success."

Pieter Pierle concludes, "Our new consumer proposition
Entertainment Unlimited perfectly aligns with Orange's fresh approach
to mobile multimedia, of which entertainment services play a huge
part. Under the umbrella of Entertainment Unlimited, we at Sony
Ericsson are now uniting all the experiences that have made us a
leader in music, imaging and digital content services, making this
partnership a perfect fit for customers that want the best
entertainment experience available."

For more information about Orange visit
http://www.orange.com/en_EN/group/

---------------------------------

[1] An increase of 60% in the last six months in the UK alone

ots Originaltext: Orange
Im Internet recherchierbar: http://www.presseportal.de

Contact:
For further information, please contact: Orange, Vanessa Clarke,
+44-(0)7891-056-593, vanessa.clarke@orange-ftgroup.com. Georgina
Hart, +44-7730-989-693, georgina.hart@orange-ftgroup.com