NASSCOM India Leadership Forum 2009: Germany Excels in European IT Market as Sector Projects Continued Growth

Mumbai (ots) - The Information and Communications Technology (ICT)
sector continues to grow despite the economic downturn. Germany
remains one of Europe's leading players, making up approximately 20
percent of the European market. At NASSCOM India Leadership Forum
2009, taking place from February 11-13, 2009 in Mumbai, Germany Trade
and Invest will be showcasing the country's investment potential to
the world's most important players in ICT.

Germany is the fifth largest market for ICT globally. With a
volume of over EUR 130 billion, it leads Europe in sales, growth
potential, and personnel. ICT drives 80 percent of Germany's
innovation. This innovation facilitates advancements in other
industries, including automotive, medical technologies, and
logistics. One area that benefits from a highly-developed ICT sector
is the so-called shared services center and business process
outsourcing (SSC-BPO) sector, a particular focus of NASSCOM. This
sector refers to either separate organizational entities created to
consolidate services, most commonly human resources or information
technology, or the contracting of third parties to complete a task in
the business supply chain.

While around 75 percent of the top German companies have
established shared services centers, 70 percent plan to establish
further SSCs in German locations. This demonstrates the level of
satisfaction with Germany as a sourcing center location. Key drivers
are the availability of qualified personnel, labor costs, and lower
labor turnover rates.

In the closely related BPO market, there is immense potential due
to the highly-fragmented state of the market, in which the top 20 BPO
providers make up less than 30 percent of the market. Statistics
reflect that companies are beginning to tap into this potential, with
an annual growth rate of nine percent. By 2012, this market is
expected to reach a volume of EUR 16 billion in Germany. Germany
Trade and Invest is the foreign trade and inward investment promotion
agency of the Federal Republic of Germany. The organization advises
and supports foreign companies seeking to expand into the German
market and assists German companies looking to enter foreign markets.

Originaltext: Germany Trade and Invest
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Media Contact:
Eva Henkel
Germany Trade and Invest
Email: eva.henkel@gtai.com
+49 (0)30 200099-173