SinnerSchrader takes over advertising sales business of newtention

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cooperations/technology

Hamburg (euro adhoc) - SinnerSchrader is strengthening its
Performance Marketing division by taking over the advertising sales
business of Hamburg-based ad management specialist newtention
technologies GmbH. By taking over the business previously operated by
the newtention subsidiary adbalance GmbH, SinnerSchrader has
increased its media team by two employees.

At the same time, SinnerSchrader and newtention have agreed on
far-reaching cooperation to further develop newtention´s leading n7
profiling, targeting and ad management technology and to position it
on the market. adbalance´s clients will thus continue to benefit from
the innovative n7 ad server technology and the profile-based
advertising contacts. The parties have agreed to maintain
confidentiality about the details.

"The marketing of banner ads based on performance-oriented income
models and profile targeting is currently greatly gaining in
importance," says Matthias Schrader, Chairman of the SinnerSchrader
Management Board. "On the market, we can see a rising demand for
efficient, performance-oriented sales advertising in the digital
channels."

About SinnerSchrader SinnerSchrader is a leading interactive agency
in Germany. SinnerSchrader develops interactive customer experiences
which radically intensify the relationship between brands and
consumers. SinnerSchrader was founded in 1996, has been listed on the
stock exchange since 1999, and has over 200 employees in Hamburg and
Frankfurt am Main.

About newtention Founded in 1999, newtention technologies is now one
of the leading independent providers of ad server technology in
Europe. With just under 20 specialists, the company develops and
markets individual ad management solutions for the online industry.
The premium ad management suite n7 with its specially developed
versions based on the needs of its users is at the heart of
newtention´s product range. The company´s portfolio is supplemented
by professional services and individual application development for
agencies, advertisers and marketers.

end of announcement euro adhoc
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ots Originaltext: SinnerSchrader Aktiengesellschaft
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

SinnerSchrader Aktiengesellschaft

Thomas Dyckhoff, CFO

T. +49. 40. 39 88 55-0

Martin Recke, Corporate Communications

T. +49. 40. 39 88 55-181

E-Mail: ir@sinnerschrader.de

F. +49. 40. 39 88 55-100

Branche: Software
ISIN: DE0005141907
WKN: 514190
Index: CDAX, Prime All Share, Technologie All Share
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