IBM at CeBIT 2006: Innovation that matters

Stuttgart (ots) - "We want to make our clients more innovative.
This is the only way they can secure competitive advantages in a
global market", said Johann Weihen, Country General Manager, IBM
Germany. "Innovation means much more than simply developing new
technologies and products. It involves working with clients to
redefine business models."

At the CeBIT 2006 trade fair, IBM is presenting solutions and
projects that underscore its role as innovation partner. Highlights
include a joint project with the Juelich Research Center, innovative
industry solutions for telemedicine, logistics and energy and power,
as well as the cell processor and its various applications.
Future-driven companies are constantly looking for renewal and
sustainable competitive advantage, stressed Weihen. "Drawing on our
consulting expertise, systems, services, software, technology,
development partnerships and financing models, we are now helping our
clients more than ever to fuel innovation."

Research center in Juelich: scientists as clients

One example of the innovative transformation of a business model
is a joint project with Germany's Juelich Research Center. The center
is using two IBM supercomputers - Blue Gene and p690 - to provide the
computing resources for 150 groups of researchers throughout Europe.
These researchers work on all topics relating to energy, information,
the environment and health, sharing valuable knowledge with European
scientists and colleagues. These scientists - as "clients" of the
research center - benefit not only from the computing capacity
provided but, in particular, from the experience of those programming
the supercomputers at the same time.

Greater quality of life with telemedicine

Telemedicine - remote care with the help of telematics - will
transform the care provided to patients who are chronically ill. They
can be monitored remotely to facilitate better medical care at
significantly lower cost. Simple terminal devices such as weight and
and blood pressure measurements can be connected wirelessly with a
Bluetooth-enabled mobile phone to relay patient data to a medical
information system via a mobile portal.

Because IBM's telemedicine solutions are based on open systems,
standards, solutions and interfaces they can easily be integrated
into existing hospital information systems.

RFID in logistics: IBM as partner to the DHL Innovation Initiative

Under the direction of Deutsche Post World Net, IBM, Intel,
Philips and SAP are to develop new logistics technologies and bring
them to market as part of the DHL Innovation Initiative. One of the
first projects launched under this initiative is the reorganization
of a repairing service for electronic devices with the help of RFID.
The new service solution will be introduced at a joint press briefing
together with DHL at CeBIT. Aside from this project, RFID plays an
important part in many other solution concepts being exhibited at
CeBIT, for example in the optimization of production processes or the
monitoring of company premises and installations.

The "intelligent" power grid: optimizing energy management

Electricity companies and customers alike benefit from the use of
intelligent meters and sensors that control and monitor energy
consumption. At the same time, electricity companies can use this
equipment to optimize their processes, monitor their supply networks
better and devise new product offerings for their customers.

IBM's "intelligent network" solution helps seamlessly integrate
"intelligence" components into existing energy infrastructures and
systems. One example to be presented at CeBIT is the automated meter
management, which enables power consumption to be recorded on a
fully automated basis.

IBM has already implemented such projects with a number of
European power utilities and is an innovation and technology partner
in the pilot project launched by Energie Baden-Wuerttemberg AG to
encourage customers to use energy at off-peak times.

The cell chip: outstanding performance and new design

Outstanding computing performance, large memory bandwidth and
unusual design enable the cell chip to set new standards in the
development of microprocessors. The cell processor's technology
allows much faster processing of data- and computing-intensive
applications.

IBM and the Fraunhofer Institute of Technical and Business
Mathematics (ITWM) are exhibiting the PV-4D visualization software on
a cluster of Cell Blade prototypes. This software, which has won the
Fraunhofer research prize, enables the interactive visualization of
large quantities of data from scientific calculations and imaging
processes in the fields of medical technology and oil production.

Visitors can also view the volume rendering of a human heart in
real time.

Wearing special glasses, they can see the heart in 3D, turn it
interactively and view any cross-sections they like. This solution
enables doctors to diagnose illnesses more quickly and accurately and
to plan operations better. Cell chips are also used in consumer
electronics and multimedia as well as in data- and
computing-intensive applications in brain research, bioinformatics,
aviation and the processing of seismic data. The cell chip is the
result of a five-year collaboration between Sony, Toshiba and IBM.
The Sony Playstation 3, which is to be marketed later this year, will
be the first mass product to contain a cell processor.

Searching for the right innovation strategy

Visitors looking to find their own strategy for unlocking
innovation can talk to IBM about the best ways of achieving this at
its "YOUR Guide to Innovation" info point. IBM will be providing a
general explanation of its business and infrastructure solutions and
presenting analytical methods and techniques that companies can use
to identify the best customized solutions for their needs in order to
transform themselves into innovative on-demand businesses.

IBM at CeBIT 2006

With "Your Direction: IBM" as its slogan, IBM is on show from
March 9 to 15, 2006 at CeBIT in Hannover. The focus of its trade fair
presentation is on innovative solutions from numerous industries and
product areas. The main IBM booth in Hall 1 (Stand F41/F51) features
future technologies from IBM research centers, state-of-the-art
industry solutions and the latest hardware and software products. In
Hall 4 (Stand A12) IBM showcases solutions for small and medium
businesses, with over 50 IBM Business Partners presenting their
applications for SMBs. Call at Stand C61 in Hall 9 for IBM solutions
specially developed for the public sector.

For further information about IBM at CeBIT 2006, visit
http://www.ibm.com/de/cebit/

About IBM

IBM is one of the world's largest providers of information
technology (hardware, software and services). It employs about
320,000 people around the world and does business in approximately
170 countries. IBM and its partners offer customers a full product
range of advanced information technology - from hardware and software
via services and complex application solutions to outsourcing
projects, continuing education offerings and financing.

Using innovative solutions, IBM equips its customers for future
challenges and swiftly changing market requirements.

For more about IBM, visit www.ibm.com/de/pressroom

Further information for the media:
Christiane Schütz
Corporate Communications
IBM Deutschland GmbH
Pascalstraße 100
70569 Stuttgart
Phone: +49 711 785 5277
Mobile: +49 172 767 88 03
schuetz_christiane@de.ibm.com

Michaela Hofmann
Corporate Communications
IBM Deutschland GmbH
Pascalstraße 100
70569 Stuttgart
Phone: +49 711 785 3066
hofmann_m@de.ibm.com