asknet AG: Charting a course for success with global eCommerce

- Global online solution for Panda Security goes live

- New client pi-consult benefits from asknet services

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Karlsruhe (euro adhoc) - October 22, 2008 - The global online shops
developed by asknet AG for Panda Security, a leading international
developer of anti-virus solutions, has been launched this week. The
international customers of the software publisher can choose between
20 different shop languages, 21 payment methods, and 33 currencies.
The currency and the current exchange rate are automatically selected
to match the chosen language.

asknet is responsible for large portions of the product presentation,
the shop operations, and the worldwide processing of transactions up
to the point of electronic and physical delivery of the software. In
addition, asknet has developed individual, country-specific online
marketing strategies for Panda Security and supports the company in
the targeted marketing of the Panda product line in the online shops.
Working together with asknet, Panda Security plans to pursue its
online business more intensively and further expand on an
international level. asknet offers the adequate qualifications for
these ventures.

"In addition to the reliability of the asknet platform and their
international services that take the regional needs of buyers into
account, at the time we were pleased by asknet AG´s global partner
network. Now we also value the outstanding cooperation and appreciate
how quickly and flexibly asknet works," says Juan Santana, CEO of
Panda Security. "We believe the customer-friendly user interface will
enhance our customers´ experience in our web store and will benefit
not only our returning customers but will allow us to win over new
customers as well."

pi-consult GmbH represents yet another new client that has taken
advantage of asknet´s eDistribution services. The software company,
which focuses on Marketing Process optimization, is the publisher of
BrandMaker software, a leading marketing resource management system.
The company plans to use asknet's Plug'n'Play modules to pursue its
SaaS (software as a service) business in a more targeted manner.

"We believe that in the next five years, SaaS applications will
represent 50% of all software sales volume, whereas classic software
sales models such as licenses, CDs, and downloads will decline over
the next ten years to less than 10% of global spending on software,"
says Mirko Holzer, Managing Director of pi-consult GmbH. "asknet
offers us the ability to work flexibly and internationally, with all
payment systems at our disposal. Data can be transferred directly and
automatically to our systems using the interfaces created by asknet -
a big advantage for us."

About Panda Security: Since 1990, its mission has been to analyze new
threats as rapidly as possible to keep its clients safe. Several
teams, each specialized in a specific type of malware (viruses,
worms, Trojans, spyware, phishing, spam, etc.), work 24/7 to provide
global coverage. To achieve this, they also have the support of
TruPrevent® Technologies, which act as a global early-warning system
made up of strategically distributed sensors to neutralize new
threats and send them to PandaLabs for in-depth analysis. According
to Av.Test.org, PandaLabs is currently the fastest laboratory in the
industry in providing complete updates to users. More information is
available in the PandaLabs blog
(http://pandalabs.pandasecurity.com/). Further information is
available from www.pandasecurity.com.

About pi-consult: pi-consult GmbH, based in Karlsruhe, Germany, is an
IT service provider with a central focus on the optimization of
corporate communication. With its brand management system BrandMaker,
pi-consult is a leader in the field of marketing resource management
systems and offers a comprehensive toolkit for optimized
communication. Among other things, the toolkit features strategic
modules like the digital brand scorecard, middle management solutions
for marketing planning, and automated marketing implementation via
Web-to-print. Additionally, pi-consult offers IT services for the
implementation of customer-specific communication and e-business
solutions. The company's has approximately 140 employees at its
facilities in Germany and other European countries. Further
information is available from www.pi-consult.de.

About asknet: asknet offers its clients customized outsourcing
solutions for global software sales via the Internet. Founded in 1995
as a spin-off of the University of Karlsruhe, one of Germany´s most
prestigious technical universities, the company has become the number
two independent global provider for electronic software distribution.
In addition to its fully integrated shop solutions for software
publishers, the company develops and maintains portals for software
distribution such as softwarehouse.de, Europe's largest platform for
downloads of standard software. In 2007, asknet had a turnover of
about 65 million euros. Among its customers are well-known software
publishers such as CollabNet, DivX, Ipswitch, F-Secure, Nero, Panda
Security, and Web.com. asknet supplies software products to around
seventy percent of German universities. Further information is
available from www.asknet.com.

end of announcement euro adhoc
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ots Originaltext: asknet AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

asknet AG

Kirsten Neininger

phone: +49 (0) 721.96458-6399

eMail: kirsten.neininger@asknet.com

www.asknet.com

Branche: Electronic Commerce
ISIN: DE0005173306
WKN: 517330
Börsen: Börse Frankfurt / free trade/entry standard