Atmel Rolls Out Small-outline, Cost-efficient AVR-microcontroller-based RF Transmitter Family for Automotive Remote Keyless Entry Applications

Detroit (ots/PRNewswire) -

Convergence Show -- Atmel(R) Corporation (Nasdaq: ATML) announced
today the availability of the new AVR(R)-microcontroller-based RF
transmitter family ATA577x for Remote Keyless Entry (RKE)
applications. The new devices are System-In-Package (SiP) or Multi
Chip Module (MCM) solutions incorporating Atmel's well-known AVR
microcontroller ATtiny44V and the RF transmitter T5750/53/54. This
new family covers all worldwide frequencies (ATA5773: 315 MHz,
ATA5774: 433 MHz, and ATA5771: 868 to 928 MHz). The tiny QFN24
packages, measuring only 5 mm x 5 mm, allow the creation of extremely
small key fob designs at competitive costs.

The ATA577x family members are ideal for high-volume,
uni-directional RF RKE car keys with a separate immobilizer
transponder. This product family especially fits RKE applications
focusing on the latest RF and microcontroller technologies while
retaining legacy transponder protocol compatibility. Additionally,
thanks to the stacked SiP technology, these applications will benefit
by material cost savings of about 10% and a board area saving of
about 20%, compared to conventional two-chip solutions.

The new transmitter devices are produced using existing Atmel
components in high-volume production. This ensures the products' high
reliability. Customers can reuse their existing T5754/53/50 or AVR
designs, cutting down time-to-market.

Atmel's RF transmitter family will be updated in Q1/2009 with 2
additional car access devices. The first device is targeted at the
upcoming RKE combi keys; the second will serve the new Passive Entry
Go (PEG) keys.

Availability and Pricing

Samples of the ATA577x RF transmitter ICs are available now in
small-outline QFN24 packages. Pricing starts at US $1.10 for
500k-piece quantities. To simplify and accelerate product design,
demo boards (ATA577x-DK), RF design kit software, and Atmel's
well-known AVR Studio(R) for new software development are available.

Footnote
MCM = Multi-Chip Module
PEG = Passive Entry Go
RKE = Remote Keyless Entry
SiP = System in Package

About Atmel

Atmel is a worldwide leader in the design and manufacture of
microcontrollers, advanced logic, mixed-signal, nonvolatile memory
and radio frequency (RF) components. Leveraging one of the industry's
broadest intellectual property (IP) technology portfolios, Atmel is
able to provide the electronics industry with complete system
solutions focused on consumer, industrial, security, communications,
computing and automotive markets.

(C) 2008 Atmel Corporation. All Rights Reserved. Atmel(R), Atmel
logo and combinations thereof, AVR(R), AVR Studio(R) and others are
registered trademarks, or trademarks of Atmel Corporation or its
subsidiaries. Other terms and product names may be trademarks of
others.

Information

Product information on Atmel's new RF transmitter IC family
ATA577x may be retrieved at:

http://www.atmel.com/dyn/products/product_card.asp?part_id=4413 (ATA5771)
http://www.atmel.com/dyn/products/product_card.asp?part_id=4414 (ATA5773)
http://www.atmel.com/dyn/products/product_card.asp?part_id=4415 (ATA5774)
Press Contacts
Dr. Susanne van Clewe, Marcom Manager Communications and
Automotive Products
Tel: +49-7131-67-2081, Email: susanne.van-clewe@atmel.com
Helen Perlegos, Public Relations
Tel: +1-408-487-2963, Email: hperlegos@atmel.com

Web site: http://www.atmel.com

ots Originaltext: Atmel Corporation
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Contact:
Dr. Susanne van Clewe, Marcom Manager Communications and Automotive
Products, +49-7131-67-2081, susanne.van-clewe@atmel.com, or Helen
Perlegos, Public Relations, +1-408-487-2963, hperlegos@atmel.com,
both of Atmel Corporation