Qualcomm Showcases Value-added Services Enabled by MediaFLO Broadcast Mobile TV Platform at IBC 2008

Amsterdam, Netherlands (ots/PRNewswire) -

- Demonstrations Illustrate Advanced Functionality Beyond Mobile
TV and Highlight the Immersive, Personalized Nature of Interactive
Mobile Broadcast Services -

Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and
innovator of advanced wireless technologies and data solutions, today
announced its live, over-the-air demonstrations of the MediaFLO(TM)
interactive broadcast mobile TV platform at IBC 2008 (Mobile Zone,
Hall 12, Stand 269), which will feature audio, video and data
applications delivered over both UHF and L-Band frequencies. The
Company will showcase a variety of value-added mobile broadcast
services, including new proof-of-concept interactivity applications
that illustrate the ability to deliver immersive and personalized
content over the MediaFLO platform. The demonstrations will be shown
on commercial and pre-commercial mobile handsets, as well several new
concept devices including a MediaFLO-enabled Wi-Fi accessory for
smartphones, USB and mini-USB MediaFLO accessories for PCs and
laptops, and a MediaFLO in-vehicle system.

The applications highlight numerous ways in which mobile users
can closely engage with live programming and even interact with other
viewers. Features of the MediaFLO applications include:

-- Real-time user presence, referrals & chat - viewers can see when their
friends are watching MediaFLO, invite them to watch programs and chat
with them
-- Program ratings - users can rate programs and view a live compilation
of other viewers' ratings in real time
-- Jukebox-style voting systems - users can vote on their favorite music
videos and view live updates of vote tallies
-- Program reminders - viewers can set reminders to watch specific
programs on their mobile devices
-- Links to social networking sites - viewers can update the status on
their online profiles to let friends know when they are watching
MediaFLO

"User engagement is a vital part of the MediaFLO experience,"
said Neville Meijers, senior vice president and general manager of
Qualcomm MediaFLO Technologies. "Interactivity capitalizes on the
inherent capabilities of mobile devices and allows consumers to
become active participants in creating their own viewing experience.
Applications that drive user involvement help operators create
customer loyalty and provide greater revenue opportunities through
mobile advertising, commerce and SMS traffic. As the mobile broadcast
market continues to grow, MediaFLO is well positioned to meet the
demand for new devices and applications through our enabling mobile
broadcast technology."

MediaFLO is a mobile broadcast platform for the delivery of
high-quality entertainment and information, including streaming video
and audio, Clipcasting(TM) media, IP datacasting and interactive
services. FLO(TM) is an open, globally recognized air interface
technology standardized by the Telecommunications Industry
Association (TIA) and recommended by ITU-R for the broadcasting of
multimedia and data applications. Invented for mobility, MediaFLO is
designed to increase capacity and coverage, as well as reduce costs
for multimedia content delivery to mobile devices. More information
about MediaFLO is available at http://www.mediaflo.com.

Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing
and delivering innovative digital wireless communications products
and services based on CDMA and other advanced technologies.
Headquartered in San Diego, Calif., Qualcomm is included in the S&P
100 Index, the S&P 500 Index and is a 2008 FORTUNE 500 company. For
more information, please visit http://www.qualcomm.com.

Qualcomm is a registered trademark of Qualcomm Incorporated.
Clipcasting, FLO and MediaFLO are trademarks of Qualcomm
Incorporated. All other trademarks are the property of their
respective owners.

Qualcomm Contacts:
Mona Klausing, Qualcomm MediaFLO Technologies
Phone: +1-858-651-4268
Email: mediaflo_pr@qualcomm.com
Suzi Whyte, Qualcomm Europe
Phone: +44-20-8237-7158
Email: swhyte@qualcomm.com
John Gilbert, Investor Relations
Phone: +1-858-658-4813
Email: ir@qualcomm.com
Web site: http://www.qualcomm.com
http://www.mediaflo.com

ots Originaltext: Qualcomm Incorporated
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Mona Klausing, Qualcomm MediaFLO Technologies, +1-858-651-4268,
mediaflo_pr@qualcomm.com, or Suzi Whyte, Qualcomm Europe,
+44-20-8237-7158, swhyte@qualcomm.com, or John Gilbert, Investor
Relations, +1-858-658-4813, ir@qualcomm.com, all of Qualcomm