euro adhoc: Valora Holding AG / other / Successful divesture of Own Brands - Valora enters into agreement for sale of Sørlandschips A/S

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Disclosure announcement transmitted by euro adhoc. The issuer is responsible
for the content of this announcement.
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14.07.2008

- Divestiture of the 5 production companies will be completed with sale of
Sørlandschips A/S
- Final step towards focusing on core businesses
- Agreement on sale of Sørlandschips successfully signed
- Valora Trade Norway continues service as distributor for Sørlandschips

Following the recent completion of the sale of Roland Murten AG, Kägi
Söhne AG, Cansimag France SA and the signing of an agreement for the
sale of Gillebagaren AB, Valora has now successfully entered into a
contract for the sale of Sørlandschips A/S in Norway. The buyer is
Scandza A/S, a Nordic-based fast moving consumer goods company
affiliated with the established investment group Lindsay Goldberg.
Scandza´s intention is to keep all staff employed. The terms of the
transaction are not disclosed.

Scandza A/S intends to grow the Sørlandschips business primarily by
expansion in the Nordic countries. In pursuing this objective, the
new owner also intends to continue the current successful
distribution arrangements Sørlandschips has with Valora Trade Norway.

With the sale of Sørlandschips A/S, Valora makes the final step
towards reaching its objective of concentrating on its core
businesses in retail, media and trade distribution.

"In an overall challenging market environment, Valora could
successfully enter into sales agreements for its production companies
and expects to realise a book value gain upon completion of the sale
of all 5 Own Brand companies. We can now concentrate our undivided
attention on developing our core businesses." said Thomas
Vollmoeller, Valora CEO.

end of announcement euro adhoc
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ots Originaltext: Valora Holding AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Media Relations:

Stefania Misteli

Tel: +41 58 789 12 01

E-mail: stefania.misteli@valora.com

Investor Relations:

Markus Voegeli

Tel: +41 58 789 1301

E-Mail: markus.voegeli@valora.com

Branche: Retail
ISIN: CH0002088976
WKN: 208897
Börsen: SWX Swiss Exchange / official market
BX Berne eXchange / official dealing