Atmel's CAP Customizable Microcontroller Named 2007 Product of the Year by EPC Magazine

Rousset, France (ots/PRNewswire) -

- One of Leading Products Selected by Editors and Industry
Experts

Atmel(R) Corporation (Nasdaq: ATML) announced today that its
CAP(TM) customizable microcontroller has been named as one of the
Products of the Year by Electronic Products China (EPC) Magazine. The
selection was made by a panel of editors and industry experts based
on the criteria of significant advancements of a technology or its
application, innovative design and substantial achievement in
price/performance.

Michel Le Lan, Atmel's Marketing Director for ASIC products,
welcomed the award, "We are honored to receive this award from a
prestigious magazine in one of our fastest-growing markets. This is
the third industry award for CAP, and it confirms its stature as a
highly innovative product that is closely matched to the performance,
price and time-to-market needs of our customers. Since its launch in
May 2007 CAP has gained a number of major design wins, and is ramping
up to make a substantial contribution to Atmel's revenue stream."

About the Award-Winning CAP

Atmel's CAP(TM) is an ARM(R) microcontroller-based SoC with fast
local memory, and a Metal Programmable (MP) Block that allows the
designer to add custom logic. CAP enables application-specific
products to be developed quicker and more economically than if using
standard-cell ASICs. CAP also offers superior performance, smaller
form factor and lower power consumption. CAP is fully supported with
an emulation board, software development tools, operating systems,
code modules and a worldwide network of expert design centers to
facilitate application software development. The CAP MP Block can be
personalized with IP developed by the customer, by third-party design
centers or from Atmel's extensive libraries.

CAP is also supported by the low-cost AT91CAP9A-STK Starter Kit,
an ideal vehicle for no-risk evaluation of the customization
capabilities of the CAP MCU. The CAP Starter Kit features the fixed
portion of the CAP architecture implemented as a microcontroller
standard product, together with an FPGA that emulates the
application-specific portion of the design that will be implemented
in the MP Block. It enables application developers to test the logic
of their system together with its software drivers. Errors can be
corrected with no cost penalty. This emulation step greatly increases
the chances of right-first-time silicon and software.

About Atmel

Atmel is a worldwide leader in the design and manufacture of
microcontrollers, advanced logic, mixed-signal, nonvolatile memory
and radio frequency (RF) components. Leveraging one of the industry's
broadest intellectual property (IP) technology portfolios, Atmel is
able to provide the electronics industry with complete system
solutions focused on consumer, industrial, security, communications,
computing and automotive markets.

(C) 2008 Atmel Corporation. All Rights Reserved. Atmel(R), logo
and combinations thereof, and others, are registered trademarks, and
CAP(TM) and others are trademarks of Atmel Corporation or its
subsidiaries. ARM(R) is a registered trademark of ARM Ltd. Other
terms and product names may be trademarks of others.

Information:

Atmel's CAP product information may be retrieved at
http://www.atmel.com/products/at91cap/default.asp

The full list of winners of the EPC 2007 Product of the Year
awards can be found at http://www.epc.com.cn/Annual/2007/index.htm

Press Contacts:
Peter Bishop, Communications Manager, Atmel Rousset, Europe
Tel: +33-(0)-4-42-53-61-50, Email: peter.bishop@atmel.com
Helen Perlegos, Public Relations
Tel: +1-408-487-2963, Email: hperlegos@atmel.com

Web site: http://www.atmel.com

ots Originaltext: Atmel Corporation
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Peter Bishop, Communications Manager of Atmel Rousset, Europe,
+33-(0)-4-42-53-61-50, peter.bishop@atmel.com, or Helen Perlegos,
Public Relations of Atmel Corporation, +1-408-487-2963,
hperlegos@atmel.com