Oi Brazil Welcomes all New Subscribers With 128KB SIMs From Gemplus

Luxembourg (ots/PRNewswire) -

- 45% of its Data Traffic Comes From Easy-to-Use SIM Menus

Gemplus International S.A. (Euronext: LU0121706294 - GEM and
NASDAQ: GEMP), a leading provider of secure card based solutions,
announces that Oi, the mobile wing of the Brazilian Telemar Telecoms
Group, is delivering Gemplus 128KB SIM cards to all new customers in
their Brazilian GSM network.

Oi launched their GSM network in 2002 and the SIM has always
played a key role in marketing their brand and value added services
to all its customers which now number more than 9 million. This SIM
offers new applications and content that optimize mobile phone use
and promote Oi's products and services including city guides, news,
stock quotes, messaging, private data storage and phonebook
synchronization and back-up. Existing customers can also benefit from
many of these services including phonebook back-up, through remote
SIM card updates.

"Our strength lies in understanding our customer, targeting
services accordingly and making the whole mobile experience a simple
one, regardless of the handset, thanks to the SIM," said Alberto
Blanco, Marketing Director of Oi. "This strategy has helped
contribute to our bottom line which is why we looked to expand the
service portfolio offered by our Oi Chip SIM."

The SIM is the most effective way of targeting all of their
subscribers regardless of their handset as it is a standardized,
interoperable piece of every GSM handset. This has been a successful
strategy so far as Oi estimates about 45% of its data traffic revenue
comes from services based on the SIM, including ring-tone download,
90% of which are launched via the interactive SIM menus. The SIM can
be updated by an OTA platform ensuring the services are always in
tune with their customers' needs.

Michel Canitrot, President of Gemplus, Latin America, explained,
"Since the launch of Oi's GSM network, they have developed a
reputation for innovation and one of the strongest brands among Latin
American operators. These latest services that Oi have deployed
further demonstrate the value of the SIM-OTA channel linking them
with their subscribers."

Two of the key assets of the SIM are security and contact
management. Oi's new personal data service allows the user to store
their information including bank account details and credit card
numbers securely on the chip which is then protected by a PIN. In
terms of contact management the users can store all new contacts
entered to the SIM on a remote server which can then be retrieved if
the phone is lost or stolen. In the same vein the Oi Super Torpedo
service allows the user to blast SMS to distribution lists and
organize them in a PC-like file system. On top of the new services
all of the existing services such as chat, email, mobile banking,
prepaid reload and airtime balance inquiry are still available.

About Gemplus

Gemplus International S.A. (Euronext: LU0121706294 - GEM and
NASDAQ: GEMP) is a leading player in the secure card industry in both
revenue and total shipments (source: Gartner-Dataquest 2005, Frost &
Sullivan, Datamonitor). It has sold over 5.5 billion smart cards.

Gemplus delivers a wide range of portable, personalized solutions
in areas including Identity, Mobile Telecommunications, Public
Telephony, Banking, Retail, Transport, Healthcare, WiFi, Pay-TV,
e-government, and access control.

Gemplus' revenue in 2005 was 939 million Euros.

www.gemplus.com

For more information:
Tim Cawsey
Gemplus
Tel: +1-484-904-7946
Email: tim.cawsey@gemplus.com
Victoria Aitken
Edelman PR Agency
Tel: +44-(0)20-7344-1258
Email: victoria.aitken@edelman.com

(c)2006 Gemplus. All rights reserved. Gemplus, the Gemplus logo,
are trademarks and service marks of Gemplus S.A. and are registered
in certain countries. All other trademarks and service marks, whether
registered or not in specific countries, are the property of their
respective owners.

Some of the statements contained in this release constitute
forward-looking statements. These statements relate to future events
or our future financial performance and involve known and unknown
risks, uncertainties, and other factors that may cause our or our
industry's actual results, levels of activity, performance or
achievements to be materially different from any future results,
levels of activities, performance, or achievements expressed or
implied by such forward-looking statements. Actual events or results
may differ materially. Although we believe that the expectations
reflected in the forward-looking statements are reasonable, we cannot
guarantee future results, levels of activity, performance or
achievements. Factors that could cause actual results to differ
materially from those estimated by the forward-looking statements
contained in this release include, but are not limited to: trends in
wireless communication and mobile commerce markets; our ability to
develop new technology, and the effects of competing technologies
developed and expected intense competition generally in our main
markets; profitability of our expansion strategy; challenges to or
loss of our intellectual property rights; our ability to establish
and maintain strategic relationships in our major businesses; our
ability to develop and take advantage of new software and services;
and the effect of future acquisitions and investments on our share
price. Moreover, neither we nor any other person assumes
responsibility for the accuracy and completeness of such
forward-looking statements. The forward-looking statements contained
in this release speak only as of this release. We are under no duty
to update any of the forward-looking statements after this date to
conform such statements to actual results or to reflect the
occurrence of anticipated results.

ots Originaltext: Gemplus
Im Internet recherchierbar: http://www.presseportal.de

Contact:
For more information: Tim Cawsey, Gemplus, Tel: +1-484-904-7946,
Email: tim.cawsey@gemplus.com. Victoria Aitken, Edelman PR Agency,
Tel: +44-(0)20-7344-1258, Email: victoria.aitken@edelman.com


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