With Packshot Creator HD, Companies Produce Hi-Res Images of Their Products / International Launch at CeBIT 2008

Paris (ots) - At CeBIT 2007, Packshot Creator 3D was launched.
Now, with the Packshot Creator's HD range, a major breakthrough, the
designer of the first office digital photo studio goes further.

According to Laurent Wainberg, it will change the approach of
picture visibility. "Packshot Creator HD's photos can be enlarged at
will. The incredible realism of shots and the resulting visual
comfort is changing the whole visual communication." Now, it's
possible to introduce movement in the illustrations. An HD image can
be enriched with an additional interactivity by implementing an
automatic zoom function. The jpeg's or tiff's definition remains
sharp regardless of the zoom's level.

By exploring the invisible from a product big-picture, the R&D or
legal departments can now point out defects or damages. It also
allows the communication or marketing departments to illustrate the
product's quality and details from one single HD shot.

In a world where image and multimedia are everywhere, businesses
have to produce the most accurate and enticing product illustrations
possible on a daily basis, sometimes in industrial quantities.
Agribusiness, spectacle trade, luxury, shoes, packaging industry...
Every field of activity works with images. That's why companies
benefit from a quick return on investment.

Laurent Wainberg, CEO of Packshot Creator, will be delighted to
meet journalists for individual demonstrations. Please get in touch
with the press department.

About Packshot Creator

Set up in 2001, Packshot Creator designed, developed and marketed
the first office photo studio tailored for companies. Fruit borne of
3 years of R&D, protected by 12 international patents, Packshot
Creator is a compact photo studio directly connected to a PC and can
take endless professional quality pictures of your products. Real
keystone, the software's usability, allows you to shoot and manage
images in a simple manner (retouching, emailing, labelling,
printing...)

Tailored for non-photographers, Packshot Creator fulfils any
company's needs in product communication: e-commerce, quality
control, image banks, presentations, product specification,
catalogues.

In 2007, the Packshot Creator range generated a US$3 million
turnover and is used by over 1500 companies in the world, including
Unilever, Thomson, Harry's, Lindt, Henkel, Nina Ricci, Yves Saint
Laurent, Tissot, Nivea, Masterfoods, Swatch, Sanofi Aventis, Colgate
Palmolive, etc.

http://www.packshot-creator.com

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Press contact:
Laetitia Carbonel
+33-1-47-42-66-66
Email:lcarbonel@sysnext.fr