QUALCOMM and British Sky Broadcasting Announce Intent to Conduct MediaFLO(TM) Technology Trial in United Kingdom

San Diego (ots/PRNewswire) -

- Joint Exercise Expected to Be Europe's First Technical Trial of
Open, Network-Agnostic FLO Technology -

QUALCOMM Incorporated (Nasdaq: QCOM), a leading developer and
innovator of Code Division Multiple Access (CDMA) and other advanced
wireless technologies, and British Sky Broadcasting Limited (BSkyB)
today announced the companies have signed a nonbinding letter of
intent to conduct technical trials of QUALCOMM's MediaFLO technology
in the United Kingdom. Expected to begin during the summer of 2006,
the technical trial will feature 10 channels of BSkyB content on a
small number of non commercial devices provided by QUALCOMM. The
technical trial is intended to allow BSkyB to closely evaluate the
performance capabilities of FLO(TM) technology, an open, cellular
network-agnostic wireless broadcasting technology, as it continues to
explore the growing number of opportunities to deliver video services
to mobile devices in the United Kingdom.

FLO technology, a broadcast innovation and key component of the
MediaFLO system, is an air-interface technology designed to increase
capacity and coverage, and reduce cost for multimedia content
delivery to mobile handsets. The BSkyB technical trial is expected to
be the first such trial of FLO technology in Europe. In addition to
this technical trial, QUALCOMM and KDDI have formed a joint venture
to explore the deployment of MediaFLO services in Japan. Also,
MediaFLO USA, a subsidiary of QUALCOMM, is working with Verizon
Wireless to deploy wireless multimedia services based on FLO
technology in the United States.

"BSkyB is committed to offering customers flexible ways to enjoy
our services," said Stephen Nuttall, BSkyB's group director of
business development. "We have led the way in the delivery of mobile
TV over existing platforms and we look forward to working with
QUALCOMM in this technical trial to evaluate the potential of
MediaFLO."

"As one of Europe's largest, most successful and best-known
multichannel television platform operators, BSkyB is the ideal
company to team up with QUALCOMM on our first MediaFLO trial in
Europe," said Peggy Johnson, president of QUALCOMM Internet Service
and MediaFLO Technologies. "We expect this trial to demonstrate a
strong validation of the value QUALCOMM believes FLO technology
offers both in Europe and other markets around the world. The
openness of the MediaFLO system, as well as its significant
advantages with respect to coverage, power consumption and cost, set
MediaFLO apart from other competing technologies."

Engineered specifically for the mobile environment, FLO technology
is intended to offer several advantages over other mobile broadcast
technologies, including higher-quality video and audio, faster
channel switching time, superior mobile reception, optimized power
consumption and greater capacity concurrently as compared to other
broadcast technologies. Specific performance features of FLO
technology in an 8 MHz PAL channel include:

- Support for transmitting up to 30+ streaming channels of QVGA-quality
(320x240 pixels) video at up to 25 frames per second, 10 stereo audio
channels (HE AAC+ parametric stereo) and up to 800 minutes of
distributed Clipcast(TM) content per day (short-format video clips)
- An average channel switching time of less than two seconds

In addition, FLO technology-based mobile broadcasting will
complement wireless operators' UMTS/WCDMA and CDMA2000(R)/EV-DO
cellular voice and data services, delivering content to the same
cellular handsets used on these 3G networks.

The MediaFLO system is an end-to-end solution that enables
broadcasting of high-quality video, audio streams, Clipcast media and
IP datacasting to mobile handsets. It is comprised of the MediaFLO
Media Distribution System (MDS) and FLO technology. The MediaFLO
system is a manageable, scalable, subscription-based distribution
system and an efficient over-the-air network solution that provides
wireless operators a way to cost-effectively deliver the high-quality
audio and video content their subscribers desire. More information
about the MediaFLO system is available at www.mediaflo.com.

Sky is the operator of the leading multichannel television
platform in the U.K. and Ireland. Around 21 million viewers in 8.1
million households enjoy an unprecedented choice of movies, news,
entertainment and sports channels and interactive services on Sky
digital, the U.K. and Ireland's first and most popular digital
television platform. BSkyB's channels are available in 10.8 million
households through cable and digital terrestrial television.

QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing
and delivering innovative digital wireless communications products
and services based on CDMA and other advanced technologies.
Headquartered in San Diego, Calif., QUALCOMM is included in the S&P
500 Index and is a 2006 FORTUNE 500(R) company traded on The Nasdaq
Stock Market(R) under the ticker symbol QCOM.

QUALCOMM is a registered trademark of QUALCOMM Incorporated.
MediaFLO, FLO and Clipcast are trademarks of QUALCOMM Incorporated.
CDMA2000 is a registered trademark of the Telecommunications Industry
Association (TIA USA). All other trademarks are the property of their
respective owners.

QUALCOMM Contacts:
Richard Tinkler, Corporate Communications
Phone: +44-208-466-0874
Email: rtinkler@qualcomm.com
Bill Davidson, Investor Relations
Phone: +1-858-658-4813
Email: ir@qualcomm.com
BSkyB Contact:
Robert Fraser, BSkyB
Phone: +44-207-705-3036
Email: robert.fraser@bskyb.com
Web site: http://www.mediaflo.com
Web site: http://www.qualcomm.com

ots Originaltext: QUALCOMM Incorporated; British Sky Broadcasting Limited
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Richard Tinkler, Corporate Communications, +44-208-466-0874,
rtinkler@qualcomm.com, or Bill Davidson, Investor Relations,
+1-858-658-4813,
ir@qualcomm.com, both of QUALCOMM Incorporated; or Robert Fraser,
BSkyB,
+44-207-705-3036, robert.fraser@bskyb.com